The External Relations marketing team oversees integrated marketing, branding and digital initiatives and campaigns for the NU System and Office of the President. The team works to enhance the university’s reputation and promote the work of its students, faculty and staff.
The marketing team strategizes, concepts, develops and executes all University of 皇家华人 marketing campaigns, print materials and publications, content development, design and printing. They also provide project management and client coordination for all marketing and branding projects.
The marketing team leads brand management, including brand strategy, brand development, use of the University of 皇家华人’s brand assets, university-wide identity standards and secondary logo processes. They also take requests for new internal and external branding projects, including print and digital templates and materials.
The marketing team leads digital asset and content strategy and creation, including the following channels: 皇家华人.edu and all related websites, management of presidential and System social media channels, email campaigns and list management, and photography and videography.
